John Smith
1234 Main Street
New York, NY 10025
E-mail: jsmith@12345.com
Objective:
Advertising agent for a developing company.
Job Objective:
Account supervisor
Employment Experience:
Project Manager
American Consulting Group; Westport, Connecticut March 2000 - Present
Managed multiple marketing consulting engagements in packaged goods and services industries. Clients included Sprint, H.J. Heinz, Pillsbury, Lens Express and United Parcel Service. Functions included:
Strategic Plan Development: Created a strategic plan for a residential long distance telecommunications provider. Recommendations resulted in the introduction of three new products and a residential long distance market share increase from 6% to 8%.
Advertising Consolidation: Assessed global advertising agency program for a consumer packaged goods company. Recommendations led to consolidation of the company's advertising agencies and an implementation of a company-wide agency review, compensation and management system.
Retail: Recommended an overall strategy and implementation plan to address retail market opportunities, product and service capabilities, and organizational structure for a package delivery company. Recommendations lead to a $500 million investment in the retail channel.
Direct Marketing: Identified alternative product offerings and new channel opportunities for large mail order contact lens provider. Recommendations resulted in the company's acquisition of a health and beauty company.
Additional Assignments: Managed 10+ consulting assignments in three years.
Account Executive
Big Agency, Inc.; New York, New York September 1997-February 2000
Developed business-to-business and business-to-consumer marketing programs for the United States Postal Service.
Assistant Account Executive: Created business-to-business direct marketing programs for AT&T.
Education:
Bachelor of Arts in Political Science
The University of Wisconsin; Madison, Wisconsin September 1990-May 1994
Personal:
Proficient with Microsoft Word, PowerPoint and Excel. Extensive experience with IRI, Nielsen and ASI.
Showing posts with label Sample Advertising Cv. Show all posts
Showing posts with label Sample Advertising Cv. Show all posts
Friday, February 8, 2008
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