Sample Advertising Director Resume
Contact Information:
- Full name
- Present and permanent addresses
- Telephone numbers
- Email address
Objective:
I want to bring to your attention to my award winning professional experience with a background that includes print and television advertising, logos, packaging and graphic design.
Experience
Design Consultant
New York, 2007 to Present
Advertising/Design Strategy/Design
Design consultant for various product launches. Clients include: L´Oreal, Estee Lauder, Shin Choi, Nice LTD
Creative Director
Advertising/Design Strategy
Nice LTD, New York, 2005-2007
- Created new advertising division for the agency with main client, Procter and Gamble
- Old Spice - Launch of ´OS´ beat sales of direct competition in mass market 4 to 1.
- Gillette - Developed first overall design language for future design direction for the brand.
- SK-II - Unified its global presence through a focused conceptual direction.
- Pantene - created design strategy for multi-million dollar packaging re-stage.
- Valentino - created vision for the fragrance brands on packaging, image, and in-store experience.
- Dolce & Gabbana - Fragrance name, advertising concept development, copywriting.
- Dunhill - Copywriting for new concepts, naming, design strategy.
- Shin Choi - New York City Fashion Designer - logo, packaging, and corporate identity.
Executive Director
Global Creative
Estee Lauder Companies/Aramis and Designer Fragrances, New York, 2001-2005
- Created new in-house 17-person global creative department. Multiple brands included: Tommy Hilfiger Toiletries, Aramis brands, Lab Series, Toni Gard and Kiton. Conceptualized and directed all TV, print, and radio advertising, copywriting and packaging. Oversaw 7 million-dollar creative development budgets.
- Lab Series redesign increased global business by 30% followed by double digit growth every year.
- Launch of Aramis Life doubled the Aramis business with no cannibalization of original brands.
Executive Director
Creative, 1999-2001
Estee Lauder Companies/Aramis Inc, New York
- Directed 8-person design and creative department for designer brands including
- Tommy Hilfiger toiletries, Aramis brands, Lab Series, Jo Malone, La Mer, Toni Gard and Kiton.
- Conceptualized and created TV, print, and radio advertising, package design, bottle design for new fragrance launches.
Senior Art Director
Ann Taylor/Ann Taylor Loft, New York, 1997-1999
- Created new "Personal Care" design department.
- Designed new corporate identity systems.
- Conceptualized and implemented fragrance concepts, print advertising, point of sale, and package designs, including design and implementation of color cosmetics line.
- Fragrance launch ´ANN´ won Fragrance Foundation award.
Education
Parsons School of Design
New York/Paris, 1988-1991
Bachelor of Fine Arts, Communication Design
Siena Heights College, 1986-1988
Associate of Fine Arts, Sculpture
Awards
- Aramis Life: Cosmetic Executive Women, Fragrance of the Year for men´s category.
- FIFI Finalist for television and print advertising, Graphics design award for packaging.
- Tommy Hilfiger ´T for Him: FIFI Finalist for TV and Print advertising.
- Ann Taylor ´Ann´: FIFI winner for best women´s fragrance introduction.
- Gap package design: Winner of "Design Distinction" award from ID Magazine design review.
- Travel and Leisure Magazine: 15 design awards and silver medal from the Society of Publication Designers.
